Marketing Coordinator, Customer Engagement

Primary Purpose                                                      

Coordinate successful customer-facing events, including compliance trainings and several key conferences, nurturing customer relationships, elevating the Heritage brand, and supporting thought leadership strategy.                                                          

Essential Functions and Responsibilities                                                     

• Ensures Health & Safety is the number one goal by following policies, processes, and acting in a safe manner at all times.                                                  
• Coordinate successful customer-facing events, including compliance trainings and several key conferences, nurturing customer relationships, elevating the Heritage brand, and supporting our leadership strategy.                                                         
• Interact with customers, prospects, and industry contacts, representing Heritage while demonstrating a strong sales and customer experience mindset.                                                     
• Design and write for event collateral, signage, ad placements, and branded merchandise. Partner with other graphic design and copy writing professionals (outsourcing where needed).                                                       
• Support several key conferences, working closely with the Heritage team and event organizers. Ensure sponsorship benefits and thought leadership opportunities are fully leveraged.                                                   
• Partner with subject matter experts across Heritage to prepare compelling content for industry publications and speaking opportunities, reinforcing Heritage's expertise and creditability in the Environmental Services industry.                                                      
• Coordinate regulatory compliance trainings, working closely with colleagues from Heritage's compliance team, service centers, customer experience and sales. Attend as needed based on size and marketing strategy.                                                      
• Schedule training dates with hotels, partnering with their event staff to execute and manage contracts and banquet orders. Develop a system to book repeat business with preferred hotels for the following year.                                                         
• Recommend collateral, giveaways and other items to be ordered for trainings, working closely with service center leads and sales reps and collaborating with marketing and the Heritage company store.                                                 
• Answer customer questions in a friendly and timely manner, ensuring a positive perception of Heritage from pre-event registration to post-event follow up.                                                      
• Use the event campaign system (Salesforce) to enter and update training details and attendee records; generate registration reports, sign-in sheets, and nametags; and upload links and event materials.                                                      
• Drive compliance training logistics improvements, identifying and implementing efficiency and cost saving opportunities, while ensuring the team maximizes the investment while staying on budget.                                                     
• Present training ROI using Salesforce reports and dashboards, providing financial recaps to leadership (focused on attendance, spend, and revenue) and recommending future strategy and investment.                                                      
• Successful candidate must be able to travel up to 15% of the time to support key customer-facing events.                                                         

Heritage believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties, qualifications and job scope, but not limit the incumbent nor the company to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.                                                

Education: Bachelors Degree required (Marketing, Communications, or Business degree preferred).                                                     

Experience: Two years of Marketing experience required. Experience in the Environmental Services industry is highly desired.                                                      

Knowledge and Abilities: Mastery of Microsoft Office products is required, including Word, Excel, PowerPoint and Publisher. Experience using products in the Adobe Creative Suite is preferred, but not required. Must have experience using a CRM or other platform to track and report activity (Strongly desired). Exceptional communication and organizational skills needed to execute customer-facing events of all sizes. Candidate must demonstrate an outstanding commitment to customer experience, being flexible and courteous in face-to-face interactions, as well as over phone and email. Ability to travel up to 15%. Regular and predictable attendance is an essential function of this job.                                                      

A post offer drug screen will be required.                                                                                                                                                                                                                    

EEO including disability/veteran

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Current Openings for Marketing Coordinator, Customer Engagement Jobs at Heritage Environmental Services