Marketing Coordinator, Content Specialist

Primary Purpose                                                                                             

Create and nurture compelling digital and traditional B2B marketing content, elevating a unified Heritage brand through copywriting, graphic design and social media strategy.                                                                                  

Essential Functions and Responsibilities                                                                                

• Ensures Health & Safety is the number one goal by following policies, processes, and acting in a safe manner at all times.                                                                                   
• Design highly visual and engaging content, collaborating across Heritage's businesses and departments to support a unified thought leadership and growth strategy.                                                                               
• Develop and manage marketing campaigns, collateral, signage, ad placements, and branded merchandise. Partner with graphic design and copywriting professionals (outsourcing where needed).                                                                               
• Promote Heritage across key social media platforms, establishing integrated content strategies to best reach a range of target audiences.                                                                                       
• Write blog posts and LinkedIn articles featuring timely and relevant information for customers and prospects. Interview Heritage subject matter experts and draft content on their behalf.                                                                                      
• Prepare content for the company website and support ongoing improvements for usability and design.                                                                                  
• Report on metrics and monitor engagement across digital platforms. Stay current with digital trends, recommending new tools and adjustments to strategy and media mix.                                                                                   
• Follow industry news and track online mentions for Heritage and key customers. Share findings with stakeholders across the company.                                                                                      
• Engage with community and industry contacts, pursuing strategic thought leadership and volunteer opportunities.                                                                                                
• Successful candidate must be able to travel up to 15% of the time to support key events and gather content (visiting Heritage and customer sites, for example).                                                                                         

Heritage believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties, qualifications and job scope, but not limit the incumbent nor the company to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.                                                                                

Education: Bachelors Degree required (Marketing or Graphic Design degree preferred).                                                                                 

Experience: Minimum three years of marketing experience required. Environmental Services industry background is preferred, but not required. Public relations or creative agency experience is strongly desired.                                                                                   

Knowledge and Abilities: Excellent graphic design and technical writing skills needed, demonstrated by a portfolio including relevant examples for this position. Candidate must be familiar with key applications across the Adobe Creative Cloud, with experience developing and editing content in Photoshop, Illustrator and/or InDesign. Strong understanding of current online B2B marketing concepts, strategy and best practice is required. Candidate must also be proficient with Microsoft Office products, including Excel, PowerPoint and Publisher. Ability to travel up to 15%. Regular and predictable attendance is an essential function of this job.                                                                                   

A post offer drug screen will be required.                                                                                                                                                                                          

EEO including disability/veteran

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Current Openings for Marketing Coordinator, Content Specialist Jobs at Heritage Environmental Services